Achieve more than at a Wine Auction

You receive more of the final selling value than you would at an Online Wine Auction Houses in the UK when you sell with JF Tobias.

  • Our Valuations & Quotations are valued higher than Wine Auction Houses
  • Our Commissions are Lower & All Costs are covered by us
  • Receive a Live, Online Wine Valuation & Quotation in a few minutes
  • A FREE Service with NO Obligation to Sell Wine
  • Quotations Display the Final Amount You Will Receive
  • 5-Star Rating on Trustpilot for our Selling Wine Services

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Value My Fine Wine Now

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Valuing Your Wine

Wine Auction Houses typically base their wine valuations on historic hammer prices rather than the current trading prices. This results with your wine being valued much lower than it should be and your wine valuation is displayed as an estimated price range rather than an accurate figure. Selling wine at auction also doesn’t guarantee that you would receive a sum within this estimate and the final selling price could be much less.

We recognise that when the time comes for fine wine collectors, wine investors and wine enthusiasts to consider selling wine, they want quick and easy access to accurate, reliable and transparent wine valuations for their fine wine collection. This is why we created our Online Wine Quotation Tool.

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Wine Quotation Tool

Like most wine merchants and brokers, wine auction houses rely on a slow, manual process to value wine, usually taking a number of days to provide an inaccurate wine valuation and an uncompetitive quotation, often with further costs or fees. Our Wine Quotation Tool provide quick, accurate wine valuations and quotations online, that display live market prices and the final amount you would receive – including all fees, commissions and costs.

Comparing live fine wine market prices from our own bespoke database, Liv-Ex and Wine-Searcher, our tool uses a robust methodology and proprietary algorithms to generate the industry’s most transparent and accurate quotations, achieving the best-in-class solution to value and sell wine online.

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Sell Wine Online With Us

Once you have reviewed your online quotation you can request a confirmed offer to sell wine with us by clicking the button below the offer you’re interested in and a member of the Purchasing Team will be in touch with a confirmed quotation.

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Free Collection or Transfer

After receiving a confirmed quotation and accepting an offer (Cash or Broking), we would assist you in organising the transfer or collection of the agreed wines into our Bonded Warehouse account at LCB Vinothèque so that we can carry out a Condition Report. We cover the costs and your wine is fully insured during this process.

Releasing: Check with storage provider

Collection or Transfer: 3 – 5 Days

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Registering & Condition Reports

Once your wines have arrived and have been processed into our account at our bonded warehouse, LCB Vinothèque, we will request that a Condition Report is produced by an in-house expert. This high-resolution photograph enables us to confirm the wines are as described, in excellent condition and will speed up the process of finding a buyer for your wine.

Registering: 2 – 3 Days

Condition Check: 2 – 5 Days

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After confirming the condition we will either pay you the agreed amount (if a Cash Offer) or begin offering your wines out for sale (if a Broking Offer). Once the condition has been confirmed our Broking Offer prices are locked in for the entire exclusivity period and we won’t come back to you before then asking to sell at a lower price.

Cash Offer: Paid within 1 Business Day

Broking Offer: Paid within 28 Days

Frequently Asked Questions

Q: How to sell wine online

Using our Wine Valuation and Quotation tool to sell wine online allows you to discover the wine prices you could achieve if you sell your fine wine through JF Tobias.

To use the tool:

  • Enter the name of the wine you want to value then select and choose the matching name from the dropdown list. You then need to select the vintage, case size, bottle size and quantity of cases, and then click ‘ADD WINE’ to add it to your list. Repeat this process if you have more wines.
  • Once you have added all of your wines to the list you will be able to view your quotation by clicking ‘GET MY ONLINE QUOTATION’. We then need you to give us a few personal details, this is so our Purchasing Team can get in touch should you later choose to sell your wine after viewing our offers.
  • After submitting this your quotation will be displayed and will consist of two offers:
    • Broking Offer - We find a buyer on your behalf. The process takes a little longer but you would achieve better wine prices.
    • Cash Offer - We offer to buy your wine outright. The process is quicker but you would achieve slightly lower wine prices.
    If you wish to express an interest in selling your wine or accepting an offer, please click the corresponding p below the offer you’re interested in and a member of our Purchasing Team will verify the valuation and will follow-up with a confirmed quotation - usually within 24 hours.

Q. What is the difference between a cash and a broking offer?

  • Broking Offer: We will agree to take your stock into our bonded warehouse and have a condition report produced. Providing the wine is in perfect condition we will attempt to find a buyer for your wine on your behalf. Once we have found a buyer, you will receive a sales update and then paid the amount we quoted within 28 days after the sale was confirmed.
  • Cash Offer: We will buy the stock directly from you providing the stock is in pristine condition - we check this by requesting a condition report when the stock arrives in our bonded warehouse account - once the stock condition is confirmed we will transfer the agreed funds within 24 hours.

Q. What is the best option for me to sell wine?

This is entirely dependant on your circumstances. If you are not in any particular rush to sell your wines, then we always recommend that you broker your wines with us as you will receive a higher price.

Q. Is it free to find out what wine prices I could expect to receive? And after receiving a wine quotation, am I expected to sell my wine with you?

Using our Wine Valuation and Quotation tool to sell wine online is completely free, and you are under no obligation to sell wine to us after receiving a quotation.

Q. Once I receive a quotation for my wine, will there be any further costs or commissions deducted?

Absolutely not, there are no hidden costs when selling fine wine through JF Tobias. We aim to simplify the process of discovering the value of your wine collection, so all costs and commissions have already been deducted from your wine quotation. This is however subject to our final confirmation and to inspection of the wines, but if your cases of wine are held in a bonded warehouse and are in perfect condition, then you will receive the amount in your confirmed offer.

Q. If I've already paid the Duty and/or VAT does that affect the price when I sell my wine?

If you have already paid Duty and/or VAT unfortunately, our wine prices will not be increased. If the wine is subsequently sold domestically a VAT charge must be raised again. If the wine is subsequently sold to export markets, in some instances a VAT charge must be raised again, in other instances VAT does not apply. As well as this, wines removed from Bond are slightly less marketable, as their storage conditions and provenance can no longer be guaranteed.

Q. What if I have a large collection of wine I want to sell?

If you have a spreadsheet or a document that lists your wines, then you are able to send this to us via the Upload Stocklist form on our Wine Quotation Tool page - we aim to respond within 48 hours. Alternatively, you can also email your list to us at If your collection is stored in a bonded warehouse, they should be able to send you a document listing your entire collection - often referred to as a stock report.

Q. How long will my wine quotation be valid for?

Your confirmed quotation is valid 14 days, after that the wine prices may have fluctuated so we can no longer guarantee that you will still achieve those wine prices.

Q. Can I get wine prices for single bottles? And do you buy them?

No, unfortunately not. The online selling wine tool can only provide wine prices for complete cases and we very rarely purchase or can find buyers for single bottles. Please get in touch if you have any single bottles you want to sell and we will do our best to give an indication of it’s potential value and where you might be able to sell it.

Q. Do I need to provide any personal details to sell wine online?

Yes, if you would like to view an online wine valuation and quotation then you will need to provide your name, email address and telephone number. These are only required so our Purchasing Team are able to get in contact with you should you decide to sell your wine to us - We’ll never share the information you provide us, hassle you on the phone or send irrelevant emails.

Q. How are your wine valuation prices calculated?

Our quotations are generated by live feeds from our own regularly updated database, which is also compared against other reliable wine market pricing sources such as, Liv-Ex and Wine Searcher. Additionally, it is worth noting that our online quotations are based on the assumption that the wines are held in a bonded warehouse, and the condition and provenance is excellent. These are important factors in determining the value of your wine, if they do not meet these criteria then the value of your wine could change. Although we strive to provide the most accurate representation of value, the estimates we provide are provisional, and are subject to inspection of the wines you are looking to sell.

Q. If I decide to sell my wines, who takes care of the logistics or transfers them to your account? And will I be charged for this?

Our Logistics Team will assist you with the transfer of your stock, however, if your wines are held in a bonded warehouse under your own account then you will need to request this. After that, we will take care of the rest, including producing a condition report. You will not be charged for the transfer/collection of your wines, the insurance or the condition report.

Q. What is a Condition Report? Will I be charged for it?

A condition report is a high resolution photograph taken professionally at our bonded warehouse - LCB Vinothèque. This allows us to check the condition of the bottles or cases, so we can then confirm the final price we are able to offer you for your wines. You will not be charged for the condition report to be produced.

Q. If I transfer or send you my wines, are they insured?

Yes, whilst in our care your wines will be fully insured, as stated in our Terms and Conditions.

Q. If I still have questions, what should I do?

Either refer to our full FAQs page, or please feel free to contact a member of our team on +44 (0) 20 3384 1155 or email us at